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“When they approached me, I realised that many use the auto-rickshaw as a daily mode of transport. Interiors of the auto-rickshawLast year, when Mumbai-based Taxi Fabric and Manas Foundation approached Kruttika to design an auto-rikshaw in Delhi, she immediately gave her nod.
There are more chances of an auto catching people’s eye than a graphic novel,” she explains.While there are hordes of auto rickshaws ferrying passengers through the chaotic Delhi lanes, driver Dark blue wool faux fur fabric Gagan’s three-wheeler passenger vehicle bears a distinct look.
“I wanted a lot of people to be able to read it, so then I translated it in Hindi and included that as well,” she points out.” These prints today are used in a variety of products such as notebook, mobile covers, T-shirts and pillow covers. My project, ‘For the Sake of’, is inspired by my role model — my grandmother. She was a freedom fighter, so in the outside world she was fighting this big battle, but at home she had her own traps.” She was sold when she realised that the reach a rickshaw has is much more than a graphic novel.A poster from ‘Strong Women’ seriesThe process of designing this autorickshaw did go through its permutations and combinations.. In fact, these were initially supposed to be art prints but they eventually got picked up.
“If we look at Indian fashion, ages ago there was not a lot of difference between what men and women wore. She says, “In mainstream art, I am trying to normalise women of all shapes and sizes. When Kruttika first designed it in English, she realised its limited reach.”‘Yoga Cat’ pillow coverA lot of Kruttika’s other works have been driven by feminist ideas as well. Later I used them for product designing.
The marginalised communities and their leaders do not get enough coverage from the media or proper recognition by the government. For illustrator and feminist Kruttika Susarla, it was an opportunity to celebrate the lives of women who have been fighting patriarchy all their lives.” But products and ideas like these are not always picked up by the market, Kruttika admits. The dhoti is one such example. The interiors flaunt illustrations of women leaders like Irom Sharmila, Savitribai Phule, Bhanwari Devi, Soni Sori among others, with brief descriptions about these women. Kruttika recalls, “The book influenced me a lot. “Pets as a theme are more relatable, so these designs sell easily. It changed over time, but I want to add to fashion that can be worn by anyone and everyone,” she concludes.
It got me thinking about the idea of feminism in India. The Daily RunIt was while reading the book Seeing Like a Feminist by Nivedita Menon that she was motivated to include a feminist narrative in her work. Her series, ‘Strong Women’, and ‘For the Sake of’ also work with these ideas.Next, Kruttika wants to work on unisex designs.” She continues, “I had an idea of bringing out a graphic novel on this, highlighting women from these communities — women who have been fighting for their rights but aren’t celebrated enough. She says, “It started off in Mumbai with taxis
There are more chances of an auto catching people’s eye than a graphic novel,” she explains.While there are hordes of auto rickshaws ferrying passengers through the chaotic Delhi lanes, driver Dark blue wool faux fur fabric Gagan’s three-wheeler passenger vehicle bears a distinct look.
“I wanted a lot of people to be able to read it, so then I translated it in Hindi and included that as well,” she points out.” These prints today are used in a variety of products such as notebook, mobile covers, T-shirts and pillow covers. My project, ‘For the Sake of’, is inspired by my role model — my grandmother. She was a freedom fighter, so in the outside world she was fighting this big battle, but at home she had her own traps.” She was sold when she realised that the reach a rickshaw has is much more than a graphic novel.A poster from ‘Strong Women’ seriesThe process of designing this autorickshaw did go through its permutations and combinations.. In fact, these were initially supposed to be art prints but they eventually got picked up.
“If we look at Indian fashion, ages ago there was not a lot of difference between what men and women wore. She says, “In mainstream art, I am trying to normalise women of all shapes and sizes. When Kruttika first designed it in English, she realised its limited reach.”‘Yoga Cat’ pillow coverA lot of Kruttika’s other works have been driven by feminist ideas as well. Later I used them for product designing.
The marginalised communities and their leaders do not get enough coverage from the media or proper recognition by the government. For illustrator and feminist Kruttika Susarla, it was an opportunity to celebrate the lives of women who have been fighting patriarchy all their lives.” But products and ideas like these are not always picked up by the market, Kruttika admits. The dhoti is one such example. The interiors flaunt illustrations of women leaders like Irom Sharmila, Savitribai Phule, Bhanwari Devi, Soni Sori among others, with brief descriptions about these women. Kruttika recalls, “The book influenced me a lot. “Pets as a theme are more relatable, so these designs sell easily. It changed over time, but I want to add to fashion that can be worn by anyone and everyone,” she concludes.
It got me thinking about the idea of feminism in India. The Daily RunIt was while reading the book Seeing Like a Feminist by Nivedita Menon that she was motivated to include a feminist narrative in her work. Her series, ‘Strong Women’, and ‘For the Sake of’ also work with these ideas.Next, Kruttika wants to work on unisex designs.” She continues, “I had an idea of bringing out a graphic novel on this, highlighting women from these communities — women who have been fighting for their rights but aren’t celebrated enough. She says, “It started off in Mumbai with taxis
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